With this ConvertKit review, I will be covering all the basics of the platform to determine if it is worth the time and money. We will take a look at their features and tools, prices, and so forth, comparing them against other companies such as AWeber and GetResponse to determine which is best, as well as cover the pros and cons of ConvertKit.
Please Note – This is not a features list and a detailed overview of features and tools will not be given as they are already covered on their main page.
One-sided opinions are not always useful, so if you have in the past or are currently using ConvertKit, kindly leave a comment regarding your experiences and help others get a better understanding before they spend their money. Thank You.
What is ConvertKit?
ConvertKit is an Email Service Provider (ESP) and one of the global leading email marketing companies out there today. What are ESPs and what do they do? Well, that’s simple, they were founded for a few different reasons, such as landing pages and automated email services, nonetheless, there was a single goal in mind, to provide email marketing services, thus the reason why they are mostly called email marketing companies instead of email service providers, but both terms are correct.
Now as to the point of what ConvertKit is other than an Email Service Provider, whelp, they are a company that offers all of the most commonly used marketing services available and then some, all with a spin on it. They provide their features, tools, services, and so on, offering a unique experience, not to mention they offer tools/features that other companies do not provide, and other features/tools have been updated in new ways to make things easier, simpler, more successful, and so forth.
Simply put, ConvertKit is an ESP with a twist.
Founders and Short History
Nathan Barry founded the company back in 2013, and at first, it was founded as just a method of reaching more people through his blog. As time passed, the program evolved into something more, and Nathan decided to share it with the world. Over the years, ConvertKit was upgraded frequently until we got the program that we have today. An affiliate program was also added back in 2015, so as the members grew, so did the program.
What Does it Cost and What do They have to Offer?
Free Membership – No card information is needed, completely free.
- Email Support
- Sell Digital products and subscriptions
- Unlimited landing pages
- All basic features
- 0 – 1000 subscribers
Creator Membership – $15+ per month, or $9+ per month, billed annually.
- Free Membership Features
- Free Migration from other tools
- Automated Funnels and Sequences
- 1000+ subscribers
Creator Pro Membership – $29+ per month, or $25+ per month, billed annually.
- Creator Membership features
- Newsletter Referral System
- Facebook Custom Audiences
- Subscriber scoring
- Advanced Reporting
- 1000+ Subscribers
Please Note – A free trial for test driving is available for both the creator and creator pro plans.
The program in and of itself does not contain any up-sales at all, however, as it is an ESP and only an ESP, some other features and tools will perhaps not be available with ConvertKit, and a third-party program will be needed to acquire them.
What About a Money-Back Guarantee?
All of ConvertKit’s plans including the annual ones included have a 30 money-back guarantee, so no matter when or for how long you have signed up, within the first 30 days you can cancel and request a refund.
User Interface and Ease of Use
Signing up is simple and easy to do within seconds. The dashboard they use is straightforward with clearly marked tabs, which makes navigation a breeze and there are no flashing banners or bright colors that put a strain on a person’s eyes.
ConvertKit is a beginner-friendly program and learning how to use it is not an extremely tedious task as with other email marketing companies. Their forms are easily edited and they provide a good variety of templates to pick from.
Their user interface will be a blessing, especially if simplistic is your thing.
What About Support?
Quite a few different forms of support are offered, such as email service, FAQ Pages, articles, help center, videos, guides, and so forth. With such a multitude of ways in which to find support, one is bound to find the support one is looking for.
Do They have Training and/or Tutorials?
Free courses and video tutorials are included with ConvertKit to help give members a basic understanding of the program and how it works.
Can I Make Money with ConvertKit?
For such a simple question, the answer is anything but, so I will give my own. Yes, money can be made with the program, of course depending on whether or not you put in the time and effort to do so, and that is not even considering that the program by itself will do nothing for you as a website, social following, and so forth is needed for content. So in short, it is a possibility to make money with ConvertKit, but it will take hard work.
ConvertKit Review – Pros
Once you have found your footing with the tool, it is easy to use and simple to understand.
The landing page editor will allow you to create landing pages, whether you have a website or not.
The support provided is responsive, and help is usually provided to their members.
Another way of earning is added, as ConvertKit allows members to charge a subscription fee for their newsletters.
They offer a money-back guarantee on all of their plans, including annual, so if the program is not working for you, feel free to cancel and get a refund within the first 30 days.
A completely free membership with limited tools and features is offered by ConvertKit, thus giving you the chance to use and try the program properly free of any costs, allowing you to test and discover whether the program is worth investing money in or not.
Other programs such as Aweber offer much the same or very similar tools and features, and at a lower cost than ConvertKit, and as such it is not the least expensive ESP out there.
Most of their templates are limited and text-based. They could use a bit of an update in this area of their program, like adding more choices, varieties, and so forth.
More basic reports such as click-through rates, unsubscribe rates, and so forth are offered, but not the more advanced reports such as geo-tagging, click maps, and so on.
If you are simplistic like me, then this will be the perfect platform for you. I hate clutter, and having to work with a dashboard that has too many things on it or in one place makes navigation a task all of its own and it can get annoying real fast. This is part of the reason I like ConvertKit, and it offers all the things needed for a basic email campaign setup.
I admit I do not spend a lot of time on email marketing as I am a blogger and website builder and as such spend my time creating content, thus not the time for email marketing campaigns or the need for a fancy email provider. However, if it is your plan to towards more in-depth email marketing campaigns, I rather advise finding another program/service provider that offers more tools and such, ConvertKit being a bit on the limited side when it comes to certain things such as forms and templates.
In summary, if you’re a beginner then ConvertKit with its simplistic navigation and layout is the perfect starting point, for it is a program that will give you similar results as others.